Stringr Interviews: John Joeb on Natural Lighting

by Kaitlyn Mitchell

Stringr John Joeb shoots real estate marketing videos by day for his production company ClearlyFine, but enjoys the extra cash he can get by being an active Stringr in his free time. Joeb quit the hospitality industry in 2013 in order to pursue his dream of being a full-time filmmaker. He answered an ad for a real estate videographer, and got the job thanks to his associates’ degree in filmmaking. Nowadays, Joeb’s day job involves using drones and glide cams to capture professional footage of beautiful properties in Florida, skills that easily translate to being a great Stringr. Here are his tips for using natural lighting.

Last week, Target announced that it would close 13 stores nationwide, including Joeb’s local store in Florida. Joeb shot fantastic b-roll footage of the store exterior and interior for Stringr.

John Joeb stands in as an interview subject in his Target footage for Stringr.

John Joeb stands in as an interview subject in his Target footage for Stringr.

Stringr: Walk us through the process of the shots you captured at Target.

Joeb: I approached a couple of people and they weren’t willing to talk on camera. So I thought, I need an interview, and I myself shop at this Target, so I’ll just do it. I knew that I wanted to do a rack focus, and that’s where the subject is really crisp, and the background is blurry. I knew the Target logo would be recognizable. I put something on the ground, to mark where I was going to stand, and I recorded for a few moments. Then I went back and looked at the shot, to make sure that I had the focus and the lighting right. I knew the lighting was better near the store, but I liked the dramatic lighting of the logo versus the natural lighting that I had above me. I just used the lighting from the parking lot, and I made sure the shot looked good.

A still of a mailman wading through floodwaters to do his job, from footage Joeb captured for Stringr when Tampa had severe flooding in August.

A diligent mailman wading through floodwaters to do his job: a still from footage Joeb captured for Stringr when Tampa had severe flooding in August 2015. 

Stringr: What are your lighting recommendations for outdoor shoots?

Joeb: Even for the photography that I do, I love natural lighting. The flash, you can tell and it just doesn’t look right.

Stringr: What types of external lighting devices do you use, if ever?

Joeb: In a controlled lighting situation, I use five or six lights, to make sure that everything is lit evenly. I prefer LED versus anything else, because of the heat. I don’t want my talent to sweat during real estate shoots.

Stringr: What are your tips for shooting at night?

You’ve got to know your surroundings. Number one, make sure you have no noise by adjusting the ISO and aperture. I don’t always follow the general rules that we learned in film school, but I just make sure that the shot looks good to me. I say, follow the light. If you know your camera and you know your craft, you can make it work.

Still of a shot of Jeob's Target footage.

Still of a shot of Jeob’s Target footage.

Stringr: How do you plan a shoot?

Joeb: While I was driving to the Target store, I was thinking about the layout of the parking lot, what light sources were around, my kit, how busy it would be. I just wanted to make sure that everything was lit evenly. When I arrive, I look at the scene, get my camera out, and look for something that works.

A still from drone footage captured by Joeb for his production company, ClearlyFine.

A still from drone footage captured by Joeb for his production company, ClearlyFine.

Before You Shoot: A Checklist

by Kaitlyn Mitchell

Hey, Stringr! Yeah, you: If you’re serious about selling video regularly on the Stringr platform, but don’t want to invest in an expensive video camera, you should consider purchasing some attachments for shooting with your smartphone. Here’s your pre-shooting gear checklist, as well as a few tricks of the trade to keep in mind before heading out into the field.

iphoneshot

Prepare your phone

  • Make sure your battery is fully charged, and go into airplane mode to conserve battery. Wifi networks can still be accessed in airplane mode, but being connected to wifi and bluetooth will also drain battery.
  • Clean your lens — the sleeve of your shirt will work in a pinch.
  • Get rid of extra media and apps on your phone. If you need those apps for personal use, get another phone to be used specifically for shooting. So next time you get an upgrade, save your old model for shooting!
  • Test the sound and image before you start shooting the actual event, and play it back to make sure the sound comes through and the image isn’t blurry.
The user interface of the app FiLMiC Pro, available on the app store for $9.99.

The user interface of the app FiLMiC Pro, available on the app store for $9.99.

Lock autofocus and autoexposure

  • If you download See it with Us or FiLMiC Pro, you’ll be able to select an appropriate brightness and camera subject distance. These apps allow AE, AF, and AWB locks.
  • If you’re used to using an actual camera, remember that smartphones control exposure through shutter speed and ISO only. There is no “f:stop” control on your phone.
mobile-gorillapod-0246_600.0000001350315352

The Mobile GorillaPod can be attached to your arm to steady your shot.

Stabilize the camera

  • Use a tripod, rest your phone up against something, or hold your arms as close to your center of gravity as possible to reduce shaky footage. The heavier your phone, the more you reduce the sway. Watch our video blog on handheld shooting here.
  • Newer smartphones have stabilization built in — make sure that it is turned on.
  • Check out our video blog on tripods for more information.
  • Some specific models that have received positive reviews are: GorillaPod Mobile, The Keyprop, and GripTight Mount.
A reporter photographs musician James Taylor using an Apple iPhone as he gives an interview during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina.

A reporter photographs musician James Taylor using an Apple iPhone as he gives an interview during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina.

Shoot for the editors

  • Most cameras cannot keep up with movement, so stay at as wide of an angle as possible.
  • NEVER zoom in and move; in fact, it’s best to avoid zooming all together. Digital zooms degrade the image.
  • Allow subjects to enter and leave the frame. Check out our video blog on framing your shot here.
  • Separate your interview subject from the background whenever you can, and don’t film your subject in front of windows or a bright background (otherwise, you won’t be able to see the subject).
  • Always shoot horizontally!
The Ampridge Mighty Mic.

The Ampridge Mighty Mic.

Get good sound 

  • Smartphones usually don’t allow you to monitor sound levels, so shoot a test and play it back while wearing your earphones to make sure that the video has audio.
  • Get up close and personal with your sound source if possible — this will eliminate extraneous sound.
  • Consider using a second phone for audio (just in case).
  • Wind will ruin your audio: If you have an external mic, put a softie on it. If you’re shooting with only your phone’s mic, try to block the wind with your hand if possible.
  • Consider an external microphone that plugs into a headphone jack. Some reliable models are: The Mighty Mic, Røde Videomic Go, and DXA-SLR Ultra Adapter (this one is advertised to be used with a DSLR camera, but it can be used with iPhones).
  • See our own video blog on getting better audio here.
The OlloClip lens will give your smartphone telephoto abilities.

The OlloClip lens will give your smartphone telephoto abilities.

Fragment your world

The Anamorphic Adapter lens.

The Anamorphic Adapter lens.

Tips for Shooting Presidential Campaign Events

by Kaitlyn Mitchell

We’re only halfway through 2015, yet the Presidential campaigns are already revving up for November 2016, a full 16 months before the 2016 Presidential Election. The GOP certainly craves the public’s attention, with 14 candidates officially running for the nomination, compared with the Democrat’s meager four. Four Republican candidates announced their entry into the 2016 Presidential race in June — Welcome to the club.

Hill's ubiquitous pantsuit.

Hill’s ubiquitous pantsuit.

Below is a list of the current candidates and a sampling of the campaign slogans you’ll encounter incessantly over the next year:

Jeb Bush rocked a casual button-down at his campaign announcement event.

Jeb Bush rocked a casual button-down at his campaign announcement event.

Clinton’s campaign is headquartered in Brooklyn (near Clinton Street, nonetheless), so New York-based Stringrs can expect to see her making copious appearances in and around New York in the near future. But keep in mind where political campaign events take place — whether the venue is public or private will critically impact your ability to shoot. Just last week, Clinton spoke at a fundraiser featuring performances by Lady Gaga and Tony Bennett at The Plaza Hotel — while it was a flashy affair, this is a good example of an event that required a special ticket and wouldn’t have been worth covering. Political events that happen at public places like libraries or the local BBQ joint are excellent opportunities to capture up-close-and-personal footage of a candidate in a more casual setting.

Today, Ted Cruz will begin his ” A Time for Truth” book tour in Houston, Texas. In May, Rand Paul campaigned in Chicago, Hillary was in Dallas in early June for a fundraiser, and Bernie Sanders recently made a stop in Denver — you’ll see campaign events often in every Stringr market over the raucous next 17 months.

If you’re not certain how to ascertain whether a certain event is explicitly private based on location analysis, you can always contact Stringr seven days per week, between 9:00 a.m. and 11:00 p.m., via our curation desk phone number at (347) 862-9241.

DT

Today in D.C., the Hispanic Association on Corporate Responsibility will respond to the anti-Latino statements made by Donald Trump.

Keep in mind that candidates will be called upon to make statements about current events and breaking news during campaign season. For example, the Charleston shooting prompted candidate Rick Perry to make a statement calling for the removal of the confederate flag that is still flown in South Carolina, while Hillary Clinton made a statement that the confederate flag “shouldn’t fly anywhere.” The unrelenting news cycle can often it give candidates more incentive to make public statements.

As usual, make sure to arrive at any Presidential campaign event about a half hour early to give yourself time to survey the venue, and what your best vantage point for shooting will be. Try to avoid standing in a location where the tops of people’s heads are visible at the bottom of your shot — if you can elevate yourself somehow, that’s always preferred. We look forward to viewing your footage throughout this lengthy campaign season — there will certainly be plenty of opportunities for it!