As a stringr videographer, it can hard to understand the importance of your videos metadata. Taking time to accurately fill in the title, tags and description might slow you down, but they are there for a reason, to help you make money!
By ignoring these fields or doing the bare minimum, you are drastically lowering your chances of a customer finding your videos when doing a search.When giving your footage a title it is best to keep it short and sweet. We encourage you to use a descriptive verb and the location of where it was captured. For example, construction in NYC. Titles like these allow customers to identify what the footage is and where it was taken, making their jobs easier.
When prompted to fill out the tag field, you should use words that are descriptive, precise, and relevant to images within the video. These tags are vital to your videos SEO, so the more tags the more chances it has of being found. It is also a good habit to add the genre the footage falls into, whether its crime, fire, weather, protests, an event or b-roll.
Finally, when writing a description for the video make sure to state early if the video is one shot or if it has multiple shots. Next, try to summarize the footage and give the readers a direct overview, including context of the situation. Also mention if you capture interviews and include the interviewee’s name.
Filling in these fields is essential if you want your videos to continue to sell on Stringr. When a customer logs in, they are faced with the most current videos, but with a quick key word search they are able to find every relevant video. This is why adding a variety of tags and an accurate description to your videos is key to being a successful Stringr.