By Giselle Rosas
In a world where views, hearts and re-tweets are regarded as modern world’s strongest form of validation, it sometimes becomes difficult to determine what is really worth our time, input and dedication. Sure, the concept of striving for fame and attention has existed for long, but never to the mass extent it does now. Even the reserved and confined can be easily enthralled with the idea of publicizing from the comfort of their homes- the reason being that it’s just too easy. All it really takes is a couple of clicks and an Internet connection. The film Birdman encompassed this idea pretty well, when the daughter of a forgotten Broadway actor describes modern fame: “I mean, who are you? You hate bloggers. You make fun of Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist.” Social media is power, she finally says. But what else can the publishing of our photos and videos offer?
While social media accounts not only give us likes, but also exposure, it’s good to become aware of the main purpose behind our reason for exposure. The average social media user is doing it for the sake of socializing and connecting. Social networking sites now reach 82 percent of the world’s Internet population age 15 and older.
However, there are some platforms that now provide more than just the opportunity for exposure- for example, making money. Apps like Stringr allow users to not only expose their videos on news events but also make money out of them. Through the upload of a video, users can increase their chances of exposing them through broadcast companies. Users receive push notifications, such as: “Parade in Dallas,” they send in their footage and become eligible to receive compensation when the video is purchased.
That’s a good way to spend the time. So if it’s more than thumbs up and fame you’re looking for, this might become your all time favorite platform to expose your videos (not personal but news worthy ones). Even Youtube, which can offer opportunity for great exposure, still doesn’t necessarily equate to generating money. Business Insider spoke of Olga Kay, a Youtube star who does monologues on female American life. Kay has 1 million subscribers (a good amount of fame) and out of 100,000 she earns in gross revenue, 21,000 is left for her as direct profit- this is due to editing costs and Youtube and IRS cuts). It’s important to note that Youtube takes 45 percent.
New applications are offering easier and more efficient ways to expose videos, photos and work, by not simply giving them away to a platform, but by selling them in smooth and simple ways. Ways that will allow a content provider to see attractive balances on Paypal. It might not be about the fame, but who doesn’t like a little prize in their wallet?